The internet has been the best venue to gain the recognition of more people frequently online and on the lookout for just about anything you can think of. Online businesses constantly spring up offering various products and services. Thus, artists are also going online to share their art pieces, gain recognition, and gain a following. Despite the many artist blogs, however, not too many gain the popularity and following they expect. It does not necessarily mean that the art pieces they show online are not good. It may only need some improvements on the method of promotion to the public.
If you are an artist and interested in art blogging, here are some things to consider.
1 Quality content is essential
Undoubtedly, the key to a successful art blog is high-quality content. Whatever you put there will keep the audience engaged or make them move on to something more interesting. Your blog should be about your art. Show people your art pieces, complete with descriptions and other information about your art. If they like what they see, you will start noticing more engagement and traffic on your site. Feature videos and have people know if you have upcoming shows. Take videos of your shows as well, and post them so people have a clearer idea about the type of art you create. Apart from these, blog about your life, interests, and unique experiences to form a more personal connection with your audience.
2. Consistent Posts
It would help to schedule your posts and stay consistent. Once a month may not be enough as your audience may soon forget about you. You must frequently engage with people and have them know more about you through your posts. It would be ideal to do a weekly post and set the schedule of when they can expect it. Try to get them out at a day and time when you know that more people are likely to see them.
3. Keep readers in mind
Each time you sit down to write your post, imagine your targeted readers. Think about yourself talking to them personally, imagining that they are potential buyers of your art pieces. Think about what they would ask you and how you would respond to their queries. How would you talk about your art? What do you feel they should know about you and the pieces you create? From here, you can create a post that reflects your unique personality, and your readers will see how passionate you are about what you do. Always remember that your readers are the people who will support your art, so it is essential that they are your biggest consideration when you create your posts.
Art blogging offers many benefits to the artist. Connecting to people will help you share your knowledge and allow them to understand you and your art. Through blogging, you create an ideal platform to form that close connection you need to gain the following you have always dreamed of. The more people learn about you through your art blogs, the better your chances for recognition and to sell your art pieces.
1st and featured image from https://www.pexels.com/photo/young-woman-using-laptop-at-vintage-cafe-4458386/
2nd image from https://www.pixpa.com/blog/art-blogs