Whether you’re walking around town or scrolling on social media, you’re bound to find advertisements made by graphic designers. Big corporations spare large amounts of their annual budget for marketing and advertising alone. Now, why is that? Fundamentally, graphic design is the process of creating content that would convey or send a message. And as technology continues to improve, the tools and software used for graphic design have also been developed to become more intuitive for its users. While these tools are readily accessible, the tricky part of graphic design is that it heavily relies on the creativity of its user.
Choosing the right colors can heavily impact how a piece of work is perceived. Colors have the ability of setting the tone and grabbing someone’s attention. To add, working with set a set palette of tonal values can lead to the association between these values and what is being promoted. Which is why learning a thing or two about the way color theory works can be helpful.
At first, it may seem like adding more elements to your work may be a good idea but, doing this may do the opposite and lead to garnering less attention. A balance between extravagance and simplicity should be made. Create something that is both able to grab the attention of a passerby whilst not overwhelming them with too much information. Another good word of advice is to design with intention. Do not add any element that you would consider irrelevant for your target audience.
As previously mentioned, technology for graphic design has been improved to the point that it has become largely intuitive. Which is why the only way to take full advantage of these graphic design tools and software is by letting your creativity take the wheel. Although most people believe that it’s the tools that give good design when this can only be further from the truth. Keep in mind that these tools are were made to be supplements that help you create works that have been inspired by your own vision and ingenuity.
Graphic design is a field that works closely with the current trends in other words, what is popular. Meaning, work that is acceptable now may not be acceptable in a couple of years. Conversely, working on a project that is inspired by a different time period would entail doing research on what was popular during that time. To put it simply, you have to evaluate whether what you are designing is appropriate for the situation.
Graphic design plays a huge role in the success or failure of a product. The field of graphic design will only continue to change, yet it’s fundamentals will always stay the same. A deep understanding of these fundamentals will already take you far. And pairing this knowledge with creativity can attract countless opportunities. The importance of graphic design cannot be understated. In today’s society, it is difficult to promote a product when there are so many competitors. To differentiate yourself from others, you need to help yourself through promoting your products with the influence of graphic design.
1st and featured image by https://www.pexels.com/photo/macbook-pro-displaying-website-version-2-on-table-285814/ 2nd image by https://www.pexels.com/photo/two-imac-s-with-keyboard-and-phones-on-desk-326503/